Reza Nikbakhsh; Amir Dana; Mehdi Emadi
Abstract
The aim of this study is to determine the effective factors on improving modeling and creating cultural symbols in public sports. Designed and implemented. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research ...
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The aim of this study is to determine the effective factors on improving modeling and creating cultural symbols in public sports. Designed and implemented. In terms of applied purpose, the present study was a descriptive-survey in terms of data collection method, which was mixed based on the research approach. The statistical population of the qualitative part of this research consisted of elites and experts in the field of management aware of the subject of the research and in the quantitative part; The statistical population also included experts. The tools of the present study included questionnaires and semi-structured interviews. Coding was used to examine the data of the qualitative part and the structural equation method was used in the quantitative part. The whole process of data analysis was performed in SPSS software version 20 and Smart PLS version 2. The results of the present study showed that cultural activities, educational issues, social activities, regulatory issues, nature issues, ethical issues and symbolism should be identified as key components to improve cultural modeling in public sports. The results of the present study showed that among the identified factors, cultural factors, educational factors and social factors are identified as key factors to improve cultural modeling in public sports.
